Sri & Company is an entertainment production company based in New York City. We are passionate about telling stories that center South Asian characters and artists, with a particular focus on women and the LGBTQ community. Our point-of-view is distinctly American and contemporary, while our influences are rooted in the ancient and rich cultural traditions of India.
Sri Rao is a filmmaker, author, and speaker in New York City. He is an established television screenwriter currently in a first-look deal with Netflix where his company is developing a slate of shows across genres. His global hit series The Fame Game, starring Bollywood superstar Madhuri Dixit, debuted on Netflix in 2022 among the Top 10 most-watched shows in twenty countries around the world. Sri served as creator, showrunner, writer, and lead director of The Fame Game.
Earlier in his career, Sri sold close to a dozen pilots to networks including ABC, NBC, Fox, The CW, HBO Max, Bravo, BBC America, and Nickelodeon. Credits include: “Red White & Bollywood” (with Priyanka Chopra); “Courtesan” (with director Shekhar Kapur); “S.O.B.” (with Kelly Ripa); “Alpha/Omega” (with Anthony Edwards); and “I Am Not Myself These Days” (with Darren Star).
In Sri’s book, Bollywood Kitchen (Houghton Mifflin Harcourt), he introduces readers to the best contemporary Bollywood musicals and pairs a menu of home-cooked recipes with each film. Bollywood Kitchen has been adapted into a theatrical play, produced by The Geffen Playhouse and starring Sri, with its world premiere in January, 2021.
On the film side, Sri wrote Baar Baar Dekho, featuring the #1 hit song “Kala Chashma” (with over one billion views on YouTube). He also produced the films New York and Badmaash Company for India’s leading movie studio, Yash Raj Films.
Born and raised in Pennsylvania to parents who immigrated from India, Sri has spent his life bridging cultures. He is passionate about using his unique point-of-view as a cultural ambassador to blend the ancient with the modern. He has spoken at the Obama White House as a thought leader on Indian-American culture.
Sri is an honors graduate of The Wharton School. For speaking and appearance inquiries, please contact CAA.
HEAD OF DEVELOPMENT Raghav Tandon
TV & FILM DEVELOPMENT Ashley Mathew
DESIGN DIRECTOR Shay Carr-Zamir
HEAD OF DEVELOPMENT
TV & FILM DEVELOPMENT